“The BBB collects and provides free business reliability reviews on more than 4 million businesses to over 100 million requests from consumers in 2012,[4] helping make the BBB's website rank among the top 500 most-visited websites in the United States.[5] The BBB serves as an intermediary between consumers and businesses, handling nearly 1 million consumer disputes against businesses in 2012.[4] The BBB also alerts the public to scams, reviews advertising, and assists when donating to charity.”